Content creation

How to get past your audience’s “self-defense mechanism”

It takes courage to do this

But if you do, you’re almost guaranteed to win.

What to do when your growth slows

My 3-step process for diagnosing and coming up with an action plan

The "first click" principle

And how I use it to create raving fans

Two little-known ways to use audience signals

Plus examples to guide you

JIRA got absolutely roasted 🔥

This might be the best "competitive takedown" I've ever seen

How I handled an internal skeptic

My response to a VP saying my idea "seems like a miss"

How this “lazy” LinkedIn post got 193k+ views

Plus 5 writing techniques I used that works on every persona

Imagine waking up and seeing this.

How would you react?

Reed Between The Lines is LIVE!

Plus you can win exclusive Reeder merch (scroll to bottom)

Announcing the biggest project of my career

Reed Between The Lines is dropping on March 20th

The content game is changing

Here's how to adapt and win (and avoid getting left behind)