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The Reeder

Saucy marketing breakdowns to grow your brand, business, and bank account.

Delivered on Saturdays, read in <5 min.

Written by

Devin Reed

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Featured Posts

Content creation

Behind one of my most rebellious blog posts

Dec 16, 2023

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8 min read

Behind one of my most rebellious blog posts

Devin Reed
Devin Reed

Content strategy

How I structure B2B influencer deals

Dec 2, 2023

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8 min read

How I structure B2B influencer deals

Lessons from playing both sides of the game

Devin Reed
Devin Reed

Content strategy

How we built a content plan in 27 minutes

May 6, 2023

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7 min read

How we built a content plan in 27 minutes

From nothing to Q2 plan in record time.

Devin Reed
Devin Reed

Archive

Is B2B marketing getting better?

Oct 17, 2026

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5 min read

Is B2B marketing getting better?

This is the best B2B work I’ve seen in years

Devin Reed
Devin Reed
I kinda f—ed up

Oct 10, 2026

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4 min read

I kinda f—ed up

It’s not the end of the world, but something’s gotta change

Devin Reed
Devin Reed
The best advice I gave Ramp

Oct 3, 2026

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6 min read

The best advice I gave Ramp

From five months inside their biggest event of the year.

Devin Reed
Devin Reed
I forgot I had 18,000 inboxes

Sep 26, 2026

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6 min read

I forgot I had 18,000 inboxes

I ran a test with unexpected results

Devin Reed
Devin Reed
I did seven laps at Unbound.

Sep 20, 2026

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6 min read

I did seven laps at Unbound.

And learned why some booths had a line while others 30 feet away doesn't.

Devin Reed
Devin Reed
How to stay creative for your whole career

Sep 12, 2026

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7 min read

How to stay creative for your whole career

"Powering through" stopped working for me at 32.

Devin Reed
Devin Reed
Stop being helpful?

Sep 5, 2026

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7 min read

Stop being helpful?

Helpful is now a commodity. Believing isn't.

Devin Reed
Devin Reed
How to build a POV worth believing

Aug 29, 2026

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5 min read

How to build a POV worth believing

This is how you get super fans instead of a follower count.

Devin Reed
Devin Reed
My 90-day LinkedIn rebuild plan

Aug 22, 2026

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5 min read

My 90-day LinkedIn rebuild plan

I have a reputation to protect, so I’m changing how I play the game.

Devin Reed
Devin Reed
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