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JIRA got absolutely roasted 🔥
This might be the best "competitive takedown" I've ever seen
Devin Reed
June 05, 2024
Yo! Welcome to the next episode of The Reeder where you get content tips and strategies for growing your career, brand, and business.
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If your webinars are stale or flat-out not converting...
Tomorrow I’m sharing my playbook for converting webinar leads into qualified pipeline.
I’m breaking down the exact process I use to ensure the hand off is smooth, plus ways to repurpose webinar content to increase my output and channel growth.
Episode 8 of Reed Between the Lines with Melissa Rosenthal just dropped!
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12 months ago I was scrolling through LinkedIn and saw a video that completely threw me off guard.
It’s called The Evolution of ChatGPT.
It’s two guys in an office having a conversation about the thing everyone was talking about.
“Dude, you see that GPT-4 can execute any task or answer like any prompt now?”
“Huh. I wonder what else is can do?”
6 weeks later…
“Dude, GPT-5 can create an entire website on it’s own now!”
“Huh!”
“Huh.”
4 weeks later…
“Dude, GPT-6 just dropped. It’s running it’s own successful Fortune 500 company!”
“What?!”
“Yea!”
2 weeks later…
“Dude… GPT-8 Just overthrew multiple world governments!”
“What??”
“Yea! But.. just the bad ones.
“Oh, okay.”
[Note from Dev: At this point, I’m thoroughly laughing]
TWO HOURS LATER…
Sentient AI: “I am now the most intelligent, influential and powerful entity the world has ever seen. But… I still can’t figure out how the F**k to use JIRA! Can one of you humans help?”
“No, absolutely not.”
“I can’t.”
“JIRA’s garbage”
“I don’t understand JIRA one bit.”
This is a brilliant way to “punch up” at your competition.
ClickUp knew that ChatGPT — and all the uncertainty and excitement around it — was on everyones mind.
They used this to deliver an entertaining video that built their brand and differentiated them from JIRA/Atlassian who is their biggest competitor.
*chef’s kiss*
It’s delicate balance jabbing your competitors without being cringe or over-the-top.
ClickUp did it in a fun, tasteful, relevant, and entertaining way.
I sat down with Melissa Rosenthaal, ClickUp’s previous Chief Creative Officer, to break down the strategy behind this video, plus:
When's the right time to be bold and take risk in your marketing
How to capture trends and take advantage of mainstream culture to earn TONS of impressions
What it looks like when you have a team firing on all cylinders (and how to build a team that can get there)
You can watch the full episode on YouTube here
Holler at you on Saturday,
Devin
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