It's been a weird two weeks.

Inside today’s episode:

• How to get better at AI prompts

• It’s been a weird two weeks

• How to write more engaging LinkedIn posts

• Reed Between The Lines season finale 

Together with Goldcast

Struggling with AI Prompts? This Workshop Will Help.

I use AI every day for research, drafting, and editing — it’s made me more creative and efficient. 

But my prompt game? Still not there yet. 

If you’re like me and want to up your AI game, join Goldcast’s digital event: The Art of AI Prompting for B2B Marketers

In this event, you’ll learn:

• A foolproof process for crafting killer prompts 

• How to get better outputs (so you can create faster)

• AI Recipe Cards: real-world prompts that you can use immediately

 It’s goin’ down on August 29th at 2pm EST. 

Will you be there?

The last two weeks have been weird.

Here’s why:

→ I‘ve gotten more inbound from VCs and execs than ever before
→ They’re all looking for help with the same new thing

(And it’s not even something I openly advertise, making it extra odd.)

“Curious if you can help us get started on LinkedIn?”

The wave is finally here, folks. 

It’s ‘clicked.”

The light bulb is on. 

The big dogs have seen the light. 

They realize LinkedIn is the next “big thing.” 

And there are other signals too.

It ain’t just my inbound line ringing like the batphone during a prison break. 

→ 75% of my current consulting clients want my LinkedIn playbook for their CXOs

→ Dave Gerhardt invited me to deliver a keynote, “LinkedIn for B2B Leaders,” for his Drive event next month

There was so much interest (and budget $) on these recent calls that I decided to stop, drop, and roll write a brand new offer that serves this tsunami of demand. 

I’m still refining the details, but here’s what I can share so far: 

This is a live training program that shows leaders — and the marketers who support them — how to use their LinkedIn profiles to grow awareness, authority, and inbound pipeline. 

It includes:

5 Live Workshops

1. Intro to Personal Branding & LinkedIn for Thought Leadership

2. Building a Powerful LinkedIn Profile

3. Developing a LinkedIn Content Strategy

4. Creating High-Impact Content

5. Engaging Your Network and Measuring Your Success 

It also includes: 

• Slack channel: Group channel for attendees to engage with each other's content, share learnings, and ask questions. I will also be there to answer questions between workshops. 

• Async post revisions:  I will review and provide coaching as requested. 

• Playbook + Templates: Each attendee will exit with a customized strategy, playbook with best practices,  plus LinkedIn post templates so they have guidance and support when the engagement ends.

I’m going to do a soft launch on LinkedIn in two weeks.

But because you’re a subscriber, you get to cut the line.

If interested, join the waitlist for early access and a discounted rate once it’s ready:

But that’s not all for today…

If you want to write better LinkedIn content now — this will help

Maybe that offer doesn’t interest you. 

Or maybe you simply can’t wait that long and want help now.

If you want to write faster, more confidently, and get more engagement on your LinkedIn content… read on.

There are 5 LinkedIn content ‘plays’ I’ve used for years to grow my audience and digital reputation:

1. Attack Common Consensus 

2. Provide Immense Value 

3. Share Your Core Values

4. Inspire With One-Liners

5. Give Hyper-Relevant Advice 

Let’s dive into the least used — but arguably the most powerful — play: Give Hyper Relevant Advice

I’m going to tear a page out of my playbook.

Here’s how, an example post, and a full breakdown so you see WHY it worked:

That’s just one play — here’s how to get even more

Inside my completely free LinkedIn Growth Guide, you can see all five plays, plus examples with annotations and copy/paste templates. 

Each "chapter" follows an intentional flow:

1. Context so you know you understand my approach 

2. Original post so you can learn from my examples

3. Full breakdown with annotated coaching so you know why it works 

4. Templates so you can copy/paste/win

If you’ve been meaning to get more active on LinkedIn, or if your content could use a boost — use this playbook and watch your engagement grow.

Holler at you next Saturday,
Devin

PS: It took me 3 hours to write and edit this newsletter (even with a little AI!). If you like today’s post, you can help me by forwarding it to one person with a quick “This is a solid newsletter, totally worth signing up.”

Watch the Season Finale of Reed Between The Lines

It’s a special group conversation with an incredibly talented and humble group of entrepreneurs and creators in Chicago.

-Jen Allen (Founder, DemandJen)
-Eddie Shleyner (Founder, VeryGoodCopy.com)
-RajNation (Founder, Startup Hypeman)

The theme: Betting on yourself

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