The Reeder
Posts
Meet my content crush

Meet my content crush

I went from 1st-time reader to raving fan in one tweet

Devin Reed
July 17, 2024

Yo! Welcome to the next episode of The Reeder.

If you’re new, subscribe here for weekly content strategy advice.

Meet my content crush, Erica Schneider.

I first found her on Twitter. I was passively scrolling. She was hilariously bashing bro culture with style and grace. I couldn’t get enough.

And that's one of her superpowers:

She doesn't just have followers, she has raving fans 🙌🏻

She turned me from reader to fan in seconds.

How?

She knows how to pick - and defeat - marketing villains with her content in a way that attracts waves of fans and clients.

(Plus she's an insanely skilled and funny writer.)

She’s used her skills and dedication to build a respectable brand, grow her business, and attract an impressive online following (80k+ total).

So inviting her to Reed Between The Lines was a no-brainer.

The newest episode of Reed Between the Lines is Live! “Marketing Villains & Rejecting Hustle Culture”

We talk about:

1. Bro culture and how rejecting it built her a huge brand and audience
2. How to pick a marketing villain (and warnings for getting it wrong)
3. How becoming parents changed our relationship with money
4. Erica’s hyper-viral tweet that helped shape her new business
5. Husting with a purpose as a working mom/dad