Oct 31, 2026
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5 min read
Your plan is fire (until it isn't)
Oct 24, 2026
Why I *never* start with SEO keywords
Oct 17, 2026
This is the best B2B work I’ve seen in years
Oct 10, 2026
4 min read
It’s not the end of the world, but something’s gotta change
Oct 3, 2026
6 min read
From five months inside their biggest event of the year.
Sep 26, 2026
I ran a test with unexpected results
Sep 20, 2026
And learned why some booths had a line while others 30 feet away doesn't.
Sep 12, 2026
7 min read
"Powering through" stopped working for me at 32.
Sep 5, 2026
Helpful is now a commodity. Believing isn't.
Aug 29, 2026
This is how you get super fans instead of a follower count.
Aug 22, 2026
I have a reputation to protect, so I’m changing how I play the game.
Aug 15, 2026
10 min read
So I tore it down and rebuilt it. Here's every change.
