3 signs your content strategy is broken

The Reeder stocking stuffers

Behind one of my most rebellious blog posts

How I create hyper-persuasive social proof

Advice and an over-the-top example

How I structure B2B influencer deals

Lessons from playing both sides of the game

How to tell persuasive stories

My go-to framework plus a real-life breakdown

How to nail Content-Market Fit

Validate your decisions and inspire new ideas.

From sales rep to content marketer

Two formulas for writing irresistible titles that readers can’t help but click

The most popular email template I’ve ever written

The “secret” technique for getting an unreal amount of legit, though slightly controversial, engagement

The “three C’s” for calls to action that convert like crazy