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Wise words from Kyle Lacy (2x CMO)

Wise words from Kyle Lacy (2x CMO)

How to build brands, launch a merch store, and parent as an ambitious executive

Devin Reed
July 03, 2024

Yo! Welcome to the next episode of The Reeder where you get content tips and strategies for growing your career, brand, and business.

If you’re new, you can subscribe here and join the crew.

Episode 10 of Reed Between The Lines
w/ Kyle Lacy is live!

And he rocked some fresh Nike Air Max 90s. Respect.

→ Listen and follow on Spotify

I'm thinking about writing a book.

So I figured I'd ask Kyle Lacy for advice since he's published two:

Brand Yourself and Social CRM for Dummies.

Here's what he told me:

1. He made WAY more money using the book as a way to win new clients vs actual book $ales

2. One book completely flopped (we'll cover that next week)

3. But the second was successful — and still sells hundreds of copies every year for a very unexpected reason...

4. If I do end up writing a book, I should forget content strategy and focus on sneakers at work. “Zero words, all pictures.” (Not a bad idea tbh 😆)

This is all in the first few minutes of out convo.

Kyle also dropped gems like

- How he created raving fans at Lessonly
- How to build brand and demand at the same time
- Advice for having a successful career and healthy family life

I learned as much as I laughed (and we laughed a lot)

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→ Listen and follow on Spotify