You really only have two options

My best advice for growth


Yo! Welcome to the next episode of The Reeder where you get content tips and strategies for growing your career, brand, and business.

If you’re new, you can subscribe here and join the crew.

Revenue Streams Beyond The 9-5 Grind

Episode 3 of Reed Between The Lines dropped this week. Boom!

My guest is Ashleigh Reddy, photographer, entrepreneur and influencer.

She reveals:

  • Her “secret” for landing clients like Google, Lego, AfroTech, and AirBnb with ZERO cold outbound

  • How she's scaled to multiple revenue streams including multiple brand deals — and how you can land your first deal

  • How to overcome the emotional and financial challenges of betting on yourself as an entrepreneur

It’s entertaining, inspiring, and perfect if you want to grow your career.

You can watch on Youtube or listen on Apple or Spotify now.

(PS: I’m accepting sponsors for the show, reply to chat details)

This week my interview on 6Sense’s Revenue Maker’s podcast went live.

And Saima asked me one of my favorite questions:

What advice do you have for new content marketers or marketers looking to start their content engine?

There’s a fast answer and a longer, more complete one.

And you can apply this advice to multiple contexts through out your career:

  • You’re brand new to marketing

  • You started a new gig or role and

  • You’re doing quarterly or annual planning

  • You want to continue growing and want direction for where to focus.

Fast answer: You need to get a win as quickly as possible.

You don’t need a big win when getting started. You need a fast, visible win.

Results speak louder than words (or strategy decks).

The full answer: You have two options if you're looking for growth - Optimize or Build.

Optimizing requires testing new ideas:

  • New formats on social media

  • A/B testing in email marketing

  • Different CTAs on digital events

  • Restructuring your landing page layout

This is your fastest and easiest path to a quick win.

Building on the other hand, means creating something new:

  • Start a newsletter

  • Launch a podcast

  • Publish new research

  • Spin up a webinar series

These are the fun, shiny, exciting-to-show-your-CEO things, but take much more time to see results.

You typically only get 2-3/year, so be selective in what you choose to invest in.

If you're getting started or need a quick win, optimize something for incremental growth.

It shows you can deliver and deliver “at will”.

That'll buy you time — and trust — to build something new. 

Holler at you next Saturday,

PS: If you found this post insightful, you can help me grow my newsletter by forwarding it to one person with a quick “You’ll love this newsletter. It’s worth subscribing.”

Three ways I can help you scale your content and business

  1. Want to partner with me? If you’d like to promote your business to my newsletter, LinkedIn, and podcast audiences, have me speak at your event, or create branded content, let’s chat. Hit reply to talk details.

  2. Content That Converts Ebook: This 154-page ebook reveals over 30 plays for creating content that grows your reach, audience, and pipeline.

  3. Content Strategy for LinkedIn: This ~1 hour video course shows you how to build your personal brand, create highly engaging content, and accelerate your career. Use code “CSR” at check out for the steepest discount available.

🛠️ Tools I use, love, and highly recommend

If you’re looking for ways to better manage and grow your business, here’s a look at my tech stack. (Note: these are affiliate links but I would recommend without the commission)

  1. Launch or grow your newsletter with beehiiv.
    I use Beehiiv to write and grow my newsletter for two reasons: it’s easy to use and the growth features are incredible.

  2. Use ClickUp for your project management 
    I use ClickUp as my project management system to manage my entire business.

  3. Hit inbox zero consistently with SuperHuman
    I’ve been a customer for 2+ years and recommend it to everyone who’s looking to increase productivity and enjoy email again. Plus your first month is free.

  4. Build or level-up your website with Webflow
    I recently started using them for web hosting, and now I’m moving all WordPress sites here because I like the flexibility.

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