This post landed me a sweet invite

Yo! Welcome to the next episode of The Content Strategy Reeder. Today you’re getting 10 lessons from my experience as a two-time head of content, plus a reminder that will help you see the big picture and stay motivated.

Tell me if this sounds familiar: you don’t have in-house design resources or their queue is longer than a CVS receipt. So you rely on agencies that are slow, expensive, and deliver mediocre work (that was my life for years).

But no more. At Clari we use Superside, the #1 creative-as-a-subscription service designed with marketers and creatives in mind. Beautiful landing pages, sweet email designs, and much more — they do it all. They’re the real deal and their work is primo.

When publishing on LinkedIn, it’s easy to get caught up in the engagement game.

Posting only for likes and comments, then riding the highs and lows when that does or doesn’t happen. It’s easy to lose sight of the bigger picture and the larger impact that your content can have on your life and career — specifically new opportunities it can create. But it’s important to remember that engagement isn’t the only way to measure success.

Lately I’ve been working in being more detached from the engagement metrics and focusing on enjoying the process of writing and practicing my craft. It’s been fun and liberating.

This week I worked on a new hook to package up some of the lessons I’ve learned as a two-time Head of Content at unicorn start ups, which is a pretty niche experience and skillset.

Here’s what I came up with:

No records broken in terns of engagement (didn’t go “crazy viral” or anything), but great comments on how these insights helped folks who read it. I felt good about what I published, but still felt kinda “meh” in terms of the outcomes.

But that didn’t last long.

Two hours later I got this DM from Dave Gerhardt, one of the most well-known and respected B2B marketing leaders (and someone I’ve watched and learned from for years):

I was stoked!

Getting invites like this shows my content is resonating with the right people.

Plus this invite does three things for my content strategy:

-Gives me an opportunity to strengthen my relationship with DG
-Allows me to “tap” into his audience to grow mine
-Helps thousands of marketers and creators (my favorite!)

All of these help me achieve my strategic goal of being the #1 content strategist in B2B.

Plus it gave me the validation that motivates me and confirms the content I’m putting out there is resonating with the right people. I just need to keep going.


Winning on LinkedIn is a long game. Building an audience and reputation takes time, and you might not “see” the impact everyday (in fact, you usually don’t). BUT don’t let that prevent you from staying the course. Success is much more than likes, comments, and shares.

Keep creating. Keep helping. Good things will come.

Holler at you next week,