I freakin' love this LinkedIn post

Yo! Welcome to the next episode of The Content Strategy Reeder where over 9,300 marketers, sellers, and creators get better at content strategy and creation in 5 minutes or less.

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Last week I was scrolling through LinkedIn when… BAM! A post caught my attention.

That’s because it follows my formula for highly engaged content perfectly: insightful, relevant, and actionable.

And it didn’t just pass the eyebrow test — it made my eyebrows dance.

First 😯 because the author, Nehal Tenany, a phenomenal content marketer, popular podcast host, and fast-growing TikTok creator — is beginning to share her expertise on LinkedIn!

A bonafide expert entering the LinkedIn game, with tons of experience that marketers can learn from.

Hell. Yes. Love to see it.

(Both for Nehal, and for us).

Second 😲 because her hook is a banger.

The best content marketers are pop-cultured.

*Keeps reading*

And if you’re not, here’s how to fake it and stay relevant.

Another killer line. The next one is too.

(All while creating viral-worthy posts)

By now I’m thoroughly HOOKED.

I read the post, smashed like, dropped a comment, and immediately decided to include it in this newsletter.

Because there’s a lot of great writing in this post and it deserves a breakdown, so you can learn her tactics and replicate them in your content.

Alright, let’s get to it.

Here’s the original post

I’ve never seen anyone share such practical advice on how to stay relevant.

Chef’s kiss.

Here’s why it works

Top 5 tips to add to your content

If you want to write undeniably engaging content that resonates…

1. Hook your reader with new concepts or ideas, like “being pop-cultured”

2. Provide concise step-by-step guides to achieving niche skills, like “staying relevant as a marketer”

3. Inject credibility through personal experience, like “1,000+ likes”

4. Add your personality! That’s what turns readers into fans.

5. Earn your CTA through the quality of your post, and make it clear.

Well done, Nehal. Well freakin’ done.

Hope y’all enjoyed this breakdown. Next week I’m sharing how I plan to overcome “leap of faith” marketing that plagues organic content creators, plus my journey into… the dark funnel. Queue ominous music.

Holler at you next Saturday,
Devin

PS: If you liked today’s breakdown, there are 10 chapters in Content That Converts that reveal how go viral on LinkedIn, explode your follower count, and convert readers into customers. Here are a few:

• 10 tips for writing viral LinkedIn posts

• 3 Crazy-simple writing tips for producing LinkedIn posts people want to read

• 5 Writing prompts that create highly engaging LinkedIn posts

• This content play attracts followers and builds trust and credibility

• 7 LinkedIn writing tips that grow your audience

If you want to access those chapters, plus 20+ more, including dozens of tips and examples to inspire you, you can join the waitlist here.

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3. Content Strategy for LinkedIn: This ~1 hour video course shows you how to build a personal brand, create highly engaging content, and accelerate your career. Use code “CSR” at check out for the steepest discount available.