I quit my job 😬

On Friday I quit my full time job at Clari. 

I said goodbye to the promised paycheck.
The structure of a 9-to-5.
The health insurance. 
The security.

To be clear, I’m grateful for my time there. 

I joined to become a better SaaS Head of Content. I wanted to learn from legendary leaders, and I definitely did.

Things like:

-How to create strategic narratives from Julien Sauvage 

-How to be bold and think differently (aka like a pirate) from Christopher Lochhead

-How to “manage up”, present to ELT, and dominate LinkedIn for CEOs with Andy Byrne.

This experience has made me more valuable in the future chapters of my career.

Few people get two successful roles owning content strategy at billion dollar SaaS companies. It was a solid run and I’m grateful for my time there. 

But over the past couple months I realized that I wasn’t so much in the wrong role, but I wasn’t in the right one either. At least not anymore.

More specifically, I felt I wasn’t reaching my full potential.

And I’m an “all in or all out” kinda guy. 

I thrive when I’m creating, building, and moving fast. That’s when I’m my happiest, and as a result, doing my best work and making the biggest impact.

And that just wasn’t happening at the level I wanted at Clari.

It was clear that it’s time for a change. 

So I’ve decided to bet on myself (again)…

I’m going all in on The Reeder

I’m turning my side hustle into my full time job.

I announced the news on LinkedIn, and got an unbelievable amount of positivity and encouragement from my audience and inner circle. 

(Heavy sigh of relief and gratitude.)

Reading the comments from hundreds of friends and supporters filled my cup all the way up. And validated my decision.

Thank you.

This is a pivotal moment in my career and I’m excited to take “the leap.”

When I started The Reeder seven years ago, I was making $30/hour as a freelance writer.

Now it’s a healthy 6-figure business. And I want to see how far I can take it. 

Here’s what I’m cookin’ up…

The Reeder has two primary business models: marketing consulting and a media company. 

Marketing Consulting

I’m going to help SaaS startups build, grow, and scale their content strategy.

Helping marketers grow their audience, brand, and pipeline through content is my passion and what I’ve proven I’m best at. I love the challenge.

This will be the “core” business for the next 18 months.

I already have four retainer clients locked in with two openings left.

✅ If you want to explore hiring me you can schedule time with me here.

Media Company

The long term goal is to build The Reeder into a highly profitable content powerhouse.

I want it to become the most valuable content marketing and strategy resource on the planet— for my audience (you) and for sponsors.

I’m going to continue to grow and monetize my audience through sponsorships:

→ My LinkedIn Audience (83,000+)
→ The Reeder Newsletter (14,000+)
→ Reed Between The Lines (Top 10% global podcast)

And information products

→ Content That Converts E-book
→ Content Strategy for LinkedIn video course

✅ If you want to explore sponsorships you can schedule time with me here.

And as if this wasn’t enough change…

The Reed fam is moving to San Diego 🌊

We move Monday, as in tomorrow (!)

It’s always been our goal. We love the city, the slower pace, the vibe, and it’s where a lot of our family is.

We’re excited for beach days, basketball leagues, zoo passes, and building our new community.

Shali and I are committed to building the most fulfilling lives right now, so figured why not just do one big swoop of change and knock it all out at once.

We’re all the way in.

Last, last thing

You might’ve noticed I took a little break from this newsletter over the past couple weeks. Now you know why! I needed time to focus on this transition.

Here’s what you can expect moving forward:

→ Consistent schedule: We’re back to our normal every-Saturday routine starting this week.

→ Bonus content: You’ll also get an email every other Wednesday when new episodes of Reed Between The Lines and other video content drops, starting this week.

→ Better content. A LOT better. With all this additional time and focus means I can step up my game to the next level. Stay tuned 👀

Holler at you soon,
Devin

PS: you can also follow my journey as a new entrepreneur on IG here