Yo! Welcome to the next episode of The Reeder where you get actionable tips and strategies for creating memorable content every Saturday.
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My favorite annual report is back
Dreamdata's 2026 LinkedIn Ads B2B Benchmarks Report just dropped. And my oh my, it's packed with gold.
The one LinkedIn metric almost every B2B marketer is measuring wrong — and what to track instead
The ad channel with the cheapest clicks that also delivers the worst return — and why marketers keep funding it anyway
Why a prospect engaging with your content and a prospect filling out your form may be equally valuable signals
Why LinkedIn organic reach is now a revenue signal, not just a vanity metric
And much more.
Download the report here.
Two years ago I created a LinkedIn Growth Guide and dropped it for free.
It blew up. It got downloaded 500+ times, which honestly caught me off guard. A lot of people talk about how cringe LinkedIn is. Turns out, there’s a massive group that desperately wants to figure it out.
But here's the thing: A couple months ago, I didn't feel right promoting it anymore.
Because LinkedIn changed big time.
Reach is down 50%+ across the board, so the performance numbers in the original guide aren't realistic anymore. And I wasn't going to keep pointing people toward benchmarks that would set them up for disappointment.
Plus, the type of content that's resonating with people today has also shifted.
Stories matter more. Perspective matters more. Proof matters more.
I call it the Old Testament of LinkedIn. It worked then. But the platform just moved on.
So I rebuilt it — using everything I've learned since, including what I've picked up helping over a dozen executives launch and grow their presence from scratch.
The new version is for you if:
You've been dabbling on LinkedIn but struggle to be consistent
You have real expertise and great ideas, but can’t translate them into posts
Or you've always thought you're just a bad writer — and you need to see the formats that actually work before you'll believe otherwise.
The updated guide has 7 templates, all built around what's winning right now:
The post that made $52,000 in new business without sounding salesy.
The bold POV post that makes strangers stop, argue in the comments, and follow you anyway.
The "save this" post that gets 50+ saves, DMs from ideal clients, and people thanking you in the comments.
The “belief-buster” post that tastefully challenges what everyone in your industry accepts as true — and makes you impossible to ignore.
The trend-spotter post that turns what you're seeing in the market into content your audience swears was written for them.
The forever post that turns one asset into months of reach without creating anything new.
The "scar tissue" post that turns a hard-earned lesson into the content that instantly proves you're someone worth following.
Grab the updated guide here.
I’m genuinely excited for you to use this. Hit reply and let me know which template clicks for you — I read every response.
See you letter,
Devin
Pen by Devin Reed
Founder, The Reeder
Here’s how we can team up
Tools I use to run and grow my business
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SuperHuman: I’ve been a customer for 2+ years and recommend it to everyone who’s looking to increase productivity and enjoy email again. Plus your first month is free.
Stanley: The only LinkedIn AI writing tool I trust to write my LI content (and that gets my voice right). Get a free three-day trial.
Testimonial: How I easily collect and share customer reviews. Get 15% off year 1.
Note: These are affiliate links, but I would recommend them without the commission.
